Kylie Cosmetics is a cosmetics company founded by businesswoman and celebrity Kylie Jenner. The venture is a huge success and has gone viral with several videos reacting to the products on YouTube and Tik Tok. Kylie Jenner branding is also considered American royalty along with her family with powerful like Kim Kardashian and Kendall Jenner. In this text we will explain how Kylie Cosmetics came about and understand the success formula that the Kardashian family, more specifically Kylie and Kris Jenner, used.
Who is Kylie Jenner, founder of Kylie Jenner branding?
Kylie Jenner is an American businesswoman, socialite, and reality TV star and is part of the powerful Kardashian family. Kylie was born in 1997 in Los Angeles, USA, and made her debut on American television at age 10 on the reality show Keeping up with the Kardashians. The reality followed the lives of the 5 sisters Kourtney,. Kim and Khloe Kardashian and Kendall and Kylie Jenner (in descending order) in addition to the matriarch Kris Jenner. The show. Which was on the air for more than 10 years and totaled 20 seasons, was a huge success. And boosted the careers of Kylie’s older sisters and later the youngest of the family.
The businesswoman started a journey with makeup to disguise her insecurity and years later, when she was already a public figure, she decided to have aesthetic procedures and increase her mouth. Kylie’s filling became a phenomenon and several women reproduced and tried to have a similar lip.
Kylie then decided to launch a company of makeup kits for the mouth called Kylie Lip Kit in the year 2015. The kits contained a pencil to draw the contour of the mouth and a liquid lipstick and sold out in 1 minute. With the great demand Kylie decided to change the company name to Kylie Cosmetics and increase the product catalog.
Why was Kylie Cosmetics founded?
Kylie Jenner has always had a great passion for makeup, in the family’s reality show you can see scenes where. Caitlyn Jenner, the businesswoman’s father, argues with. Kylie that she wore a lot of makeup from a young age to go to school. Kylie grew up and continued to love the world of beauty, but the story of the famous lips began with bullying. Kylie has revealed in several interviews that when she was younger she was the butt of jokes for having a very small lip. The young woman became insecure about her mouth and, when she was older. She decided to have an aesthetic procedure called lip filling.
Kylie Jenner’s mouth became a phenomenon. Thousands of women also did the same procedure as the youngest of the Jenner family and also tried to reproduce with techniques. A trend on social media was the Kylie Jenner Lip Challenge. (Kylie Jenner’s mouth challenge) which consists of sucking the lip into a small cup to stimulate. Blood flow and swelling in the region to achieve some similarity with Kylie’s mouth.
The brand started with a limited stock of products. To test the clientele and in 2015, at the age of 17. Kylie launched lipstick and lip liner kits on her own website and sold out in less than 1 minute. From then on, Kylie decided that the brand would cover more. Quantity and types of beauty products and changed the name to Kylie Cosmetics.
Kylie Cosmetics International Expansion
Kylie Cosmetics was partially sold to French multinational cosmetics group Coty. Coty currently owns 51% and majority in the company. Coty expanded Kylie Cosmetics through partnerships with multi-brands such as Sephora and Ulta, thus expanding to several countries such as Australia. Portugal and Brazil now, in 2022.
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